Search Results - branding

Emocional branding aplication in the funeral sector marketing by Álvarez - Pérez, Danna Paola, Pacheco - Sánchez , Carlos Alberto

Subjects: “…Branding…”
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Relational capital as an enhancing element of the hotel sector by Espinoza – Romero, Ashly Sthefania, Fragoso – Soto, José Carlos, Vera – Pirela, Carlos Alberto

Subjects: “…Brand…”
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Femal eperception: advantages and disadvantages of virtual shopping by Ríos Quintana, Yeily Marcela, Moreno Mendoza, Edward Fabian, Pineda López , Cindy Paola

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Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises by Asuquo - Utuk, Kokoete

“…The paper shows the impact of neuro-economics on strategic financial decisions in multinational enterprises deploying theories of decisions, utility, and expectations across MNCsin the media industry in Nigeria while addressing the effects of emotions affecting advertising outcomes and branding, and financial decisions building the theoretical framework from resources from Google Scholar and Scopus search engines. …”
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Current trends in Packaging for agricultural products by Bayona - Boneth, Yasleidy, Palencia - Boneth, Leidy Yohana, Hoyos - Patiño, Johann Fernando, Velásquez - Carrascal, Blanca Liliana, Garcia - Quintero, Carmen Liceth

“…The packaging investigates the methods of visually informing the value of a product, highlighting the excellent, efficient and important communicator between the brand and the customer. The article aims to analyze the current trends of packaging in agricultural products, highlighting the importance of packaging in the sector, in addition, it will recognize the different innovations and creative processes at present and identify the benefits for companies in the agricultural sector with the good management of packaging. …”
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Myths and realities of Green Marketing training in practice: a documentary review by Pérez Mendoza, Marcos, Cuevas Álvarez, María Cruz, Vélez Tellez, Miguel Armando

“…The documentary review technique was used, identifying 5 international eco-seals, an expert and international reference on the subject, and 5 recommendations to protect the reputation of the brand. The relevance arises from the adoption of the UN Sustainable Development Goals, the need to adopt an ecological mentality and demand organizations to be Socially Responsible Companies, certifying their products and processes. …”
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Characterization of arepa producing units in the city of Ocaña. by D´vera Pérez, Carlo Fernando

“…Moreover, it was shown that the increased participation of socio economic strata correspond to 1 and 2, where the production of arepas made in family homes , which showed that the activity is considered survival and is not seen as an opportunity development for the creation and promotion of industry and established brands .…”
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Measuring customer service in Latin American technology retailing using the PERVAINCONSA scale with a focus on sustainability by Cálix Hernández , Alan Enrique

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Mexico and International Anti-corruption Conventions by Solís - Barrios , Michel Antonio, Cárdenas - Cárdenas, Gilberto

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Causal relationships between service quality and user satisfaction. A systematic review of the literature by Vergara Schmalbach, Juan Carlos, Maza Avila , Francisco Javier

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