Femal eperception: advantages and disadvantages of virtual shopping
At the moment of buying on the Internet there are some types of factors that influence the process since the client establishes an indirect evaluation with his specific criteria to know if the company and the product totally fulfills and satisfies his expectations and in this way generates confidenc...
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| Format: | Online |
| Language: | Spanish |
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Universidad Francisco de Paula Santander
2017
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| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420 |
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| _version_ | 1868458524804120576 |
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| author | Ríos Quintana, Yeily Marcela Moreno Mendoza, Edward Fabian Pineda López , Cindy Paola |
| author_browse | Moreno Mendoza, Edward Fabian Pineda López , Cindy Paola Ríos Quintana, Yeily Marcela |
| author_facet | Ríos Quintana, Yeily Marcela Moreno Mendoza, Edward Fabian Pineda López , Cindy Paola |
| author_sort | Ríos Quintana, Yeily Marcela |
| collection | DSPACE IDEP |
| description | At the moment of buying on the Internet there are some types of factors that influence the process since the client establishes an indirect evaluation with his specific criteria to know if the company and the product totally fulfills and satisfies his expectations and in this way generates confidence to execute his acquisition. Online shopping not only benefits the buyers, but also the sellers, more so in times where virtual dynamics is a trend. The results of this descriptive research with a quantitative approach applied to the students of the Business Administration program were used to identify advantages and disadvantages of making purchases over the Internet. Conclusion: Women are interested in the development of virtual shopping in spite of not interacting with the product. On the other hand, connectivity and distrust (loss of money) are the main disadvantages in e-commerce. |
| first_indexed | 2026-06-19T15:28:26Z |
| format | Online |
| id | oai:revistas.ufps.edu.co:article-2420 |
| institution | IDEP |
| language | spa |
| last_indexed | 2026-06-19T15:28:26Z |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | Universidad Francisco de Paula Santander |
| publisherStr | Universidad Francisco de Paula Santander |
| record_format | ojs |
| spelling | oai:revistas.ufps.edu.co:article-24202023-09-25T21:38:15Z Femal eperception: advantages and disadvantages of virtual shopping Percepción femenina: ventajas y desventajas de la compra virtual Ríos Quintana, Yeily Marcela Moreno Mendoza, Edward Fabian Pineda López , Cindy Paola Compra virtual Percepción Factores de compra At the moment of buying on the Internet there are some types of factors that influence the process since the client establishes an indirect evaluation with his specific criteria to know if the company and the product totally fulfills and satisfies his expectations and in this way generates confidence to execute his acquisition. Online shopping not only benefits the buyers, but also the sellers, more so in times where virtual dynamics is a trend. The results of this descriptive research with a quantitative approach applied to the students of the Business Administration program were used to identify advantages and disadvantages of making purchases over the Internet. Conclusion: Women are interested in the development of virtual shopping in spite of not interacting with the product. On the other hand, connectivity and distrust (loss of money) are the main disadvantages in e-commerce. Al momento de comprar por internet existen algunos tipos de factores que inciden en el proceso, ya que el cliente establece una evaluación indirecta con sus criterios específicos para saber si la empresa y el producto cumple y satisface totalmente sus expectativas y de esta manera genera confianza para ejecutar su adquisición. Las compras online no solo benefician a los compradores, sino también a los vendedores, más en épocas donde la dinámica virtual es tendencia. Se utilizó una investigación de tipo descriptiva con enfoque cuantitativo aplicado a las estudiantes del programa de Administración de Empresas, con los resultados se logró identificar ventajas y desventajas que al realizar las compras por internet. Conclusión: Las mujeres están interesadas en el desarrollo de la compra virtual a pesar de no interactuar con el producto, por otra parte, la conectividad y la desconfianza (Perdida del dinero) son las desventajas principales en el e-commerce. Universidad Francisco de Paula Santander 2017-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/xml https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420 10.22463/24221783.2420 Revista Científica Profundidad Construyendo Futuro; Vol. 7 No. 7 (2017): Julio-Diciembre; 2-8 Revista Científica Profundidad Construyendo Futuro; Vol. 7 Núm. 7 (2017): Julio-Diciembre; 2-8 2422-2518 spa https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420/2440 https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420/2529 https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420/4480 /*ref*/Antevenio. (2016). Antevenio- anticipation e- marketing. Obtenido de 10 factores que influyen en la decisión de compra online: https://www.antevenio.com/blog/2016/10/10-factores-que-influyen-en-la-decision-de-compra-online/ Kutchera, J., García, H., & Fernandez, A. (2014). EXITO- SU ESTRATEGIA DE MARKETING DIGITAL EN 5 PASOS. México: Grupo editorial patria. Ecommaster. (09 de 04 de 2015). Ecommaster. Obtenido de Ecommaster: https://ecommaster.es/estrategia-de-branding-para-ecommerce Henry, F. ((1841-1925)). Teoría clásica de la administración. Obtenido de https://www.aulafacil.com/cursos/administracion/de-empresas/teoria-clasica-de-la-administracion-fayol-l19660 Ochoa, C. (27 de febrero de 2015). netquest. Obtenido de Muestreo probabilístico o no probabilístico: https://www.netquest.com/blog/es/blog/es/muestreo-probabilistico-o-no-probabilistico-ii Gómez, D. (23 de octubre de 2011). BIENPENSADO. Obtenido de Cómo adaptarse a cada cliente y ser rentable: https://bienpensado.com/como-adaptarse-al-cliente-y-ser-rentable/ Tavárez Soriano Juan Dionicio. (2013, Mayo 16). Importancia de aprender de la propia experiencia. Recuperado de https://www.gestiopolis.com/importancia-de-aprender-de-la-propia-experiencia/ Moliner, B., & Berenguer, G. (2011). El efecto de la satisfacción del cliente en la lealtad: aplicación en establecimientos minoristas. Cuadernos de administración, 103. Derechos de autor 2020 Revista Científica Profundidad Construyendo Futuro https://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | Compra virtual Percepción Factores de compra Ríos Quintana, Yeily Marcela Moreno Mendoza, Edward Fabian Pineda López , Cindy Paola Femal eperception: advantages and disadvantages of virtual shopping |
| title | Femal eperception: advantages and disadvantages of virtual shopping |
| title_alt | Percepción femenina: ventajas y desventajas de la compra virtual |
| title_full | Femal eperception: advantages and disadvantages of virtual shopping |
| title_fullStr | Femal eperception: advantages and disadvantages of virtual shopping |
| title_full_unstemmed | Femal eperception: advantages and disadvantages of virtual shopping |
| title_short | Femal eperception: advantages and disadvantages of virtual shopping |
| title_sort | femal eperception advantages and disadvantages of virtual shopping |
| topic | Compra virtual Percepción Factores de compra |
| topic_facet | Compra virtual Percepción Factores de compra |
| url | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2420 |
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