Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises
More than ever, engaging a multidisciplinary approach in decision-making displays an arsenal of capacity necessary for success across managerial concerns in all sectors of the economy. Psychology and economics capturing human behaviors form part of this interdisciplinary research that spans the year...
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Universidad Francisco de Paula Santander
2023
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| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079 |
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| author | Asuquo - Utuk, Kokoete |
| author_browse | Asuquo - Utuk, Kokoete |
| author_facet | Asuquo - Utuk, Kokoete |
| author_sort | Asuquo - Utuk, Kokoete |
| collection | DSPACE IDEP |
| description | More than ever, engaging a multidisciplinary approach in decision-making displays an arsenal of capacity necessary for success across managerial concerns in all sectors of the economy. Psychology and economics capturing human behaviors form part of this interdisciplinary research that spans the years though many are far from this reality. The paper shows the impact of neuro-economics on strategic financial decisions in multinational enterprises deploying theories of decisions, utility, and expectations across MNCsin the media industry in Nigeria while addressing the effects of emotions affecting advertising outcomes and branding, and financial decisions building the theoretical framework from resources from Google Scholar and Scopus search engines. Utilizing five MNCs as a sample in a population of 15 registered media firms in Nigeria, the study uses grounded theory methodology and focus group discussions to uncover the reality of emotional influence on strategic decisions and multiple regression analysis to test for the statistical significance of independent variables on the dependent variable. The output shows that neuro-economics contributes significantly to all economic decision-making in all sectors, including the media industry.Although research generalization is challenging due to economic variations in different markets, the report posts resourceful information for policy-making decisions, productivity, and wealth creation. |
| first_indexed | 2026-06-19T15:28:37Z |
| format | Online |
| id | oai:revistas.ufps.edu.co:article-4079 |
| institution | IDEP |
| language | eng spa |
| last_indexed | 2026-06-19T15:28:37Z |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Universidad Francisco de Paula Santander |
| publisherStr | Universidad Francisco de Paula Santander |
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| spelling | oai:revistas.ufps.edu.co:article-40792023-09-19T12:08:26Z Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises Neuroeconomía y Decisiones Estratégicas: El Impacto en las Finanzas Sostenibilidad de Empresas Multinacionales Asuquo - Utuk, Kokoete Crecimiento financiero decisiones estratégicas emociones multinacionales neuroeconomía psicología Emotions financial growth MNCs neuro-economics psychology strategic decisions More than ever, engaging a multidisciplinary approach in decision-making displays an arsenal of capacity necessary for success across managerial concerns in all sectors of the economy. Psychology and economics capturing human behaviors form part of this interdisciplinary research that spans the years though many are far from this reality. The paper shows the impact of neuro-economics on strategic financial decisions in multinational enterprises deploying theories of decisions, utility, and expectations across MNCsin the media industry in Nigeria while addressing the effects of emotions affecting advertising outcomes and branding, and financial decisions building the theoretical framework from resources from Google Scholar and Scopus search engines. Utilizing five MNCs as a sample in a population of 15 registered media firms in Nigeria, the study uses grounded theory methodology and focus group discussions to uncover the reality of emotional influence on strategic decisions and multiple regression analysis to test for the statistical significance of independent variables on the dependent variable. The output shows that neuro-economics contributes significantly to all economic decision-making in all sectors, including the media industry.Although research generalization is challenging due to economic variations in different markets, the report posts resourceful information for policy-making decisions, productivity, and wealth creation. Más que nunca, involucrar un enfoque multidisciplinario en la toma de decisiones muestra un arsenal de capacidad necesario para el éxito en las preocupaciones gerenciales en todos los sectores de la economía. La psicología y la economía que capturan los comportamientos humanos forman parte de esta investigación interdisciplinaria que abarca años, aunque muchos están lejos de esta realidad. El documento muestra el impacto de la neuroeconomía en las decisiones financieras estratégicas en las empresas multinacionales, implementando teorías de decisiones, utilidad y expectativas en las empresas multinacionalesde la industria de los medios en Nigeria, al mismo tiempo que aborda los efectos de las emociones que afectan los resultados publicitarios y la marca, y las decisiones financieras que construyen el marco teórico a partir de recursos de los motores de búsqueda Google Scholar y Scopus. Utilizando cinco multinacionales como muestra en una población de 15 empresas de medios registradas en Nigeria, el estudio utiliza la metodología de la teoría fundamentada y discusiones de grupos focales para descubrir la realidad de la influencia emocional en las decisiones estratégicas y el análisis de regresión múltiple para probar la significación estadística de las variables independientes. en la variable dependiente. El resultado muestra que la neuroeconomía contribuye significativamente a la toma de decisiones económicas en todos los sectores, incluida la industria de los medios. Aunque la generalización de la investigación es un desafío debido a las variaciones económicas en los diferentes mercados, el informe publica información útil para la formulación de políticas, la productividad y la creación de riqueza. Universidad Francisco de Paula Santander 2023-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf text/html text/xml https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079 10.22463/24221783.4079 Revista Científica Profundidad Construyendo Futuro; Vol. 19 No. 19 (2023): Julio-Diciembre; 88-100 Revista Científica Profundidad Construyendo Futuro; Vol. 19 Núm. 19 (2023): Julio-Diciembre; 88-100 2422-2518 eng spa https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079/4863 https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079/4864 https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079/4873 https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079/4872 /*ref*/Allen, D. (1977). A Review of Process Theories of Decision Making. 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Social Decision-Making: Insights from Game Theory and Neuroscience. Science. 318. Received from: https://www.sciencemag.org/ /*ref*/Sanfey, A. G., Loewenstein, G., McClure, S. M., & Cohen, J. D. (2006). Neuroeconomics: cross-currents in research on decision-making. Trends in cognitive sciences, 10(3), 108-116. /*ref*/Sargent, T. (2021). Rational Expectation. The Library of Economics and Liberty. Received from: https://www.econlib.org/library/Enc/RationalExpectations.html. /*ref*/Shi, G., & Wang, Q. (2019). The application of utility theory in the making-decision of marketing risk management. In International Academic Conference on Frontiers in Social /*ref*/Simon, H. (1959). Theories of Decision-Making in Economics and Behavioral Science. The American Review. XLIX, 3. /*ref*/Takemura, K. (2014). Behavioral decision theory. Psychological and mathematical descriptions of human choice behavior: Springer Japan. /*ref*/Volk, Stefan & Becker, William (2014). How Insights from Neuro-economics can Inform Organizational Research: The Case of Prosocial Organizational Behavior. Schmalenbach Business Review. 66(65). https://link.springer.com/article/10.1007/BF03396919 Derechos de autor 2023 Universidad Francisco de Paula Santander https://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | Crecimiento financiero decisiones estratégicas emociones multinacionales neuroeconomía psicología Emotions financial growth MNCs neuro-economics psychology strategic decisions Asuquo - Utuk, Kokoete Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title | Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title_alt | Neuroeconomía y Decisiones Estratégicas: El Impacto en las Finanzas Sostenibilidad de Empresas Multinacionales |
| title_full | Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title_fullStr | Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title_full_unstemmed | Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title_short | Neuro-economics and Strategic Decisions: The Impact on Financial Sustainability of Multinational Enterprises |
| title_sort | neuro economics and strategic decisions the impact on financial sustainability of multinational enterprises |
| topic | Crecimiento financiero decisiones estratégicas emociones multinacionales neuroeconomía psicología Emotions financial growth MNCs neuro-economics psychology strategic decisions |
| topic_facet | Crecimiento financiero decisiones estratégicas emociones multinacionales neuroeconomía psicología Emotions financial growth MNCs neuro-economics psychology strategic decisions |
| url | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4079 |
| work_keys_str_mv | AT asuquoutukkokoete neuroeconomicsandstrategicdecisionstheimpactonfinancialsustainabilityofmultinationalenterprises AT asuquoutukkokoete neuroeconomiaydecisionesestrategicaselimpactoenlasfinanzassostenibilidaddeempresasmultinacionales |