The Evolution of Marketing in the Digital Age: Trends, Challenges, and Opportunities

This text analyzes the evolution of marketing in the digital age, highlighting its trends, challenges, and opportunities. It establishes the context and relevance of the topic, while identifying the challenges faced by companies, especially small and medium-sized ones, in adopting digital marketing...

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Bibliographic Details

Main Authors:	López Martínez , Sergio Andrés, Lancheros Acevedo, Helbert Yadir
Format:	Online
Language:	English Spanish
Published:	Universidad Francisco de Paula Santander 2025
Subjects:	Capacitación Digitalización Inteligencia artificial Mercadeo digital Artificial Intelligence Digitalization Marketing Digital Training
Online Access:	https://revistas.ufps.edu.co/index.php/profundidad/article/view/4800
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