Myths and realities of Green Marketing training in practice: a documentary review
Large companies, with the goal of attracting new customers, use unethical tactics such as greenwashing, deceiving the consumer into buying their products under an ecological appearance, caring for the environment and promise of reducing the use of natural resources. However, Green Marketing follows...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Francisco de Paula Santander
2025
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| Subjects: | |
| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4958 |
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