Design of a Digital Marketing Strategy for Community-Based Tourism in the Kankuama Community of Chemesquemena, Cesar

This study aims to design a digital marketing strategy to strengthen the promotion of community-based tourism in the Kankuama community of Chemesquemena, located in the Department of Cesar. Through this strategy, the goal is to enhance the destination’s visibility, attract a greater influx of visito...

Full description

Bibliographic Details

Main Author:	Jassin olaya, Juilver
Format:	Online
Language:	Spanish
Published:	Universidad Francisco de Paula Santander 2025
Subjects:	Turismo comunitario marketing digital desarrollo sostenible comunidad Kankuama promoción turística Community tourism digital marketing sustainable development Kankuama community tourism promotion
Online Access:	https://revistas.ufps.edu.co/index.php/profundidad/article/view/5001
Tags:	Add Tag No Tags, Be the first to tag this record!