Psychology of color as a strategy for advertising agencies
In advertising agencies, a large number of elements are involved, which generate a sufficiently specific type of benefit in the service. Within this wide scope "Colour" can be highlighted as a key factor from its components and functions that are linked to the psychology of colour, correlated with t...
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| Main Authors: | , |
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Francisco de Paula Santander
2017
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| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2427 |
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