Emocional branding aplication in the funeral sector marketing
Emotional branding awakens in the client the desire to believe and remain in a company because of the capacity to inspire, motivate and enjoy one or more products or services. However, what has been described is difficult to execute in the funeral sector of Ocaña given the economic activity that the...
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| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | español |
| Publicado: |
Universidad Francisco de Paula Santander
2018
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| Materias: | |
| Acceso en línea: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2618 |
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