Theoretical model for the formulation of digital marketing plans
Digital marketing tools are diverse and are constantly updated, however, each economic sector and each company according to its characteristics must use a group of technologies in accordance to their needs, requirements and objectives. However, there are no models that can guide companies in the pro...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Francisco de Paula Santander
2022
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| Subjects: | |
| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/3373 |
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