Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics

This article is based on the analysis of the classical consumer theory and its determinants, in order to know the impact of psychology on buyers through a research in the local economy of Ocaña Norte de Santander. The main objective of the research is to determine the volume of consumers in the muni...

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Bibliographic Details
Main Author: Méndez – Acosta , Hugo Armando
Format: Online
Language:Spanish
Published: Universidad Francisco de Paula Santander 2018
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Online Access:https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249
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