Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics
This article is based on the analysis of the classical consumer theory and its determinants, in order to know the impact of psychology on buyers through a research in the local economy of Ocaña Norte de Santander. The main objective of the research is to determine the volume of consumers in the muni...
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| Format: | Online |
| Language: | Spanish |
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Universidad Francisco de Paula Santander
2018
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| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249 |
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| author | Méndez – Acosta , Hugo Armando |
| author_browse | Méndez – Acosta , Hugo Armando |
| author_facet | Méndez – Acosta , Hugo Armando |
| author_sort | Méndez – Acosta , Hugo Armando |
| collection | DSPACE IDEP |
| description | This article is based on the analysis of the classical consumer theory and its determinants, in order to know the impact of psychology on buyers through a research in the local economy of Ocaña Norte de Santander. The main objective of the research is to determine the volume of consumers in the municipality of Ocaña Norte de Santander who decide under the classical principles of economics, and without taking into account the behavioral factors, allowing referencing the actions of consumers, their impulses and motivations when making a purchase of a good or service. A descriptive quantitative methodology was used. The results are divided into three stages: First, the construction of the instrument, in order to know the most important variables when making a purchase; Second, collection and organization of the variables socioeconomic level, education and age range to determine consumer behavior and Third, to know what are the reasons that induce consumers to buy and in turn diagnose whether they act rationally or emotionally. |
| first_indexed | 2026-06-19T15:28:38Z |
| format | Online |
| id | oai:revistas.ufps.edu.co:article-4249 |
| institution | IDEP |
| language | spa |
| last_indexed | 2026-06-19T15:28:38Z |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Universidad Francisco de Paula Santander |
| publisherStr | Universidad Francisco de Paula Santander |
| record_format | ojs |
| spelling | oai:revistas.ufps.edu.co:article-42492023-11-21T16:21:40Z Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics Análisis a la teoría Neoclásica del consumidor en Ocaña, desde la perspectiva de la economía conductual. Méndez – Acosta , Hugo Armando conducta consumidor conductual clásica perspectiva behavior behavioral consumer classic perspective This article is based on the analysis of the classical consumer theory and its determinants, in order to know the impact of psychology on buyers through a research in the local economy of Ocaña Norte de Santander. The main objective of the research is to determine the volume of consumers in the municipality of Ocaña Norte de Santander who decide under the classical principles of economics, and without taking into account the behavioral factors, allowing referencing the actions of consumers, their impulses and motivations when making a purchase of a good or service. A descriptive quantitative methodology was used. The results are divided into three stages: First, the construction of the instrument, in order to know the most important variables when making a purchase; Second, collection and organization of the variables socioeconomic level, education and age range to determine consumer behavior and Third, to know what are the reasons that induce consumers to buy and in turn diagnose whether they act rationally or emotionally. El presente artículo se fundamenta en el análisis de la teoría del consumidor clásica y sus determinantes, con el fin de conocer el impacto de la psicología en los compradores a través de una investigación en la economía local de Ocaña Norte de Santander. La investigación tiene como objetivo principal determinar el volumen de consumidores en el municipio de Ocaña Norte de Santander que deciden bajo los principios clásicos de la economía, y sin tener en cuenta los factores conductuales, permitiendo referenciar las acciones de los consumidores, sus impulsos y las motivaciones a la hora de realizar una compra de bien o servicio. Se empleo una metodología cuantitativa de tipo descriptivo. Los resultados se encuentran dividido en tres etapas: Primero, la construcción del instrumento, con el fin de poder conocer las variables de mayor transcendencia al realizar una compra; Segundo, recolección y organización de las variables nivel socioeconómico, educativo y rango de edades para determinar el comportamiento del consumidor y Tercero, conocer cuáles son los motivos que inducen a los consumidores a comprar y a su vez diagnosticar si actúan de manera racional o emocionalmente. Universidad Francisco de Paula Santander 2018-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html text/xml https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249 10.22463/24221783.4249 Revista Científica Profundidad Construyendo Futuro; Vol. 9 No. 9 (2018): Julio-Diciembre; 42-48 Revista Científica Profundidad Construyendo Futuro; Vol. 9 Núm. 9 (2018): Julio-Diciembre; 42-48 2422-2518 spa https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249/5190 https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249/5191 https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249/5192 /*ref*/Alonso, E. (2007). Las nuevas culturas del consumo y la sociedad fragmentada. file:///C:/Users/Hugo%20A/Downloads/16478-Texto%20del%20art%C3%ADculo-16554-1-10-20110602.PDF /*ref*/Rabassa, B. (1978). Diccionario de Marketing. Pirámide. Madrid. (p. 92) /*ref*/Hernández, C., Fernández. C, y Baptista. P. (1997). metodología de la Investigación. MCGRAW-HILL. (p.171) /*ref*/Kotler, P. (2006) Dirección de Marketing 12 edición. Prentice Hall. (p.159) /*ref*/Pindyck & Rubinfeld. (2009) Microeconomía séptima edición. Pearson Prentice Hall /*ref*/Raiteri, M. (2016). El Comportamiento del Consumidor Actual. https://bdigital.uncu.edu.ar/objetos_digitales/8046/raiteri-melisa-daniela.pdf /*ref*/Rothbard, M. (2008). ¿Qué ha Hecho el Gobierno con Nuestro Dinero? Ludwig Von Mises Institute /*ref*/Thaler, R (2018).la psicología económica. Deusto Derechos de autor 2018 Universidad Francisco de Paula Santander https://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | conducta consumidor conductual clásica perspectiva behavior behavioral consumer classic perspective Méndez – Acosta , Hugo Armando Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title | Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title_alt | Análisis a la teoría Neoclásica del consumidor en Ocaña, desde la perspectiva de la economía conductual. |
| title_full | Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title_fullStr | Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title_full_unstemmed | Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title_short | Alook at the classic theory of the consumer in Ocaña, from the perspective of behavioral economics |
| title_sort | alook at the classic theory of the consumer in ocana from the perspective of behavioral economics |
| topic | conducta consumidor conductual clásica perspectiva behavior behavioral consumer classic perspective |
| topic_facet | conducta consumidor conductual clásica perspectiva behavior behavioral consumer classic perspective |
| url | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4249 |
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