Design of a Digital Marketing Strategy for Community-Based Tourism in the Kankuama Community of Chemesquemena, Cesar

This study aims to design a digital marketing strategy to strengthen the promotion of community-based tourism in the Kankuama community of Chemesquemena, located in the Department of Cesar. Through this strategy, the goal is to enhance the destination’s visibility, attract a greater influx of visito...

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Detalles Bibliográficos

Autor principal:	Jassin olaya, Juilver
Formato:	Online
Lenguaje:	español
Publicado:	Universidad Francisco de Paula Santander 2025
Materias:	Turismo comunitario marketing digital desarrollo sostenible comunidad Kankuama promoción turística Community tourism digital marketing sustainable development Kankuama community tourism promotion
Acceso en línea:	https://revistas.ufps.edu.co/index.php/profundidad/article/view/5001
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