Marketing Postulates
This paper proposes a new and revolutionary way to approach marketing. Breaking the marketing mix traditional and popular view, it is presented what might be called the essence of marketing. Based on a thorough literature and historical review eleven principles have been presented getting a new impe...
Guardado en:
| Autor principal: | |
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| Formato: | Online |
| Lenguaje: | español |
| Publicado: |
Universidad Francisco de Paula Santander
2014
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| Materias: | |
| Acceso en línea: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2228 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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