Marketing Postulates
This paper proposes a new and revolutionary way to approach marketing. Breaking the marketing mix traditional and popular view, it is presented what might be called the essence of marketing. Based on a thorough literature and historical review eleven principles have been presented getting a new impe...
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| Main Author: | |
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Francisco de Paula Santander
2014
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| Subjects: | |
| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/2228 |
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