Theoretical model for the formulation of digital marketing plans

Digital marketing tools are diverse and are constantly updated, however, each economic sector and each company according to its characteristics must use a group of technologies in accordance to their needs, requirements and objectives. However, there are no models that can guide companies in the pro...

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Autores principales: González - Castro, Yolanda, Rebeca - Madariaga, Enilsa, Arciniégas - González, Gloria Amparo
Formato: Online
Lenguaje:español
Publicado: Universidad Francisco de Paula Santander 2022
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Acceso en línea:https://revistas.ufps.edu.co/index.php/profundidad/article/view/3373
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