The Evolution of Marketing in the Digital Age: Trends, Challenges, and Opportunities
This text analyzes the evolution of marketing in the digital age, highlighting its trends, challenges, and opportunities. It establishes the context and relevance of the topic, while identifying the challenges faced by companies, especially small and medium-sized ones, in adopting digital marketing...
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| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | inglés español |
| Publicado: |
Universidad Francisco de Paula Santander
2025
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| Materias: | |
| Acceso en línea: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/4800 |
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