Measuring customer service in Latin American technology retailing using the PERVAINCONSA scale with a focus on sustainability
The retail sector in Latin America is undergoing a transformation driven by e-commerce and the demand for technology products, where customer service is crucial to the sustainability and profitability of companies. This study evaluates customer service in technology retail using the PERVAINCONSA sca...
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Francisco de Paula Santander
2025
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| Online Access: | https://revistas.ufps.edu.co/index.php/profundidad/article/view/5054 |
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