Measuring customer service in Latin American technology retailing using the PERVAINCONSA scale with a focus on sustainability

The retail sector in Latin America is undergoing a transformation driven by e-commerce and the demand for technology products, where customer service is crucial to the sustainability and profitability of companies. This study evaluates customer service in technology retail using the PERVAINCONSA sca...

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Bibliographic Details

Main Author:	Cálix Hernández , Alan Enrique
Format:	Online
Language:	Spanish
Published:	Universidad Francisco de Paula Santander 2025
Subjects:	Servicio al cliente Retail PERVAINCONSA Intención de compra Satisfacción Customer service Purchase intention Satisfaction
Online Access:	https://revistas.ufps.edu.co/index.php/profundidad/article/view/5054
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